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I create strategies
from the insight out

heyk8 notebook doodles

Hey, I'm Kait

Heyk8! I'm a brand strategist and business-minded creative who’s been turning ideas into action for the past decade. I started as hire number one at a two-person startup and helped grow it into an award-winning national agency, leading everything from client strategy and brand positioning to internal operations and business development.

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I’ve shaped brand identities, pitched and won major accounts, led user and stakeholder interviews, and helped reposition organizations from the ground up. I don’t just build decks, I build direction. My portfolio of work blends insight and storytelling with a clear understanding of how ideas need to perform in the real world.

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Outside of client work, I’ve served on nonprofit boards, chaired education committees, taught marketing and communication in higher ed, and advocated for causes I believe in. Whether it’s launching a new brand, reworking a legacy one, or helping a team get out of its own way, I bring curiosity, confidence, and creativity to action.

If you're building something that matters, I'm all in.

Strategic Thinking

I bring clarity to complexity by connecting audience insight, creative direction, and business goals. I’ve led strategy across industries, grounded in research and built to perform. Whether I’m guiding a discovery process, building a pitch, or shaping a go-to-market plan, I think long-term and act with purpose.

Brand & Business Development

I helped grow a two-person startup into an award-winning agency and played a hands-on role in everything from brand launches to internal operations. I’ve built service offerings, led client strategy, and driven business development that turned ideas into revenue and one-time projects into lasting partnerships.

Creative Leadership

I lead with curiosity, collaboration, and a sharp point of view. I’ve managed cross-functional projects, led high-stakes client presentations, and built trust that keeps the work moving forward. Whether I’m crafting digital strategies or co-creating a

vision, I show up with leadership and a vision for the future.

"Kait was the lead for our strategic planning process, which is the most important service that we provide at our agency. Her role was to build the marketing foundation and communicate a vision for the marketing effort as she balanced the capabilities of the business with the goals and aspirations of our clients. Under her leadership of the Strategic Planning process, we were able to increase the service cost by over 400%. The excitement from her clients on presentation day would be the best endorsement there is but since you can’t be there, I encourage you to call me and ask me what it was like when she completed her delivery. She is polished and smart, loyal and passionate, and she will make any team and organization better."

James Blundo, Partner & Co-Founder at Sparq Designs

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